Job Description

CoStar Group is the owner of Apartments.com, and is the leading provider of information, marketing, and analytic services to the commercial real estate and multifamily industry. The Apartments.com network - including Apartments.com, ForRent.com, ApartmentFinder.com, ApartmentHomeLiving.com and seven other leading rental sites - forms the premier online resource for renters seeking a new home and provides property managers and owners a proven platform for marketing their property listings.

The Senior Marketing Manager is a pivotal role, working closely with management to create, develop and implement a wide variety of campaigns to market the Apartments.com Network. The ideal candidate is energetic, forward-thinking, creative and detail-oriented. This position is an exciting opportunity for a proven B2B marketing leader who works quickly and efficiently on multiple projects at a time, is results-oriented, has strong time management skills, and easily interacts across departments. He/she will report to the Senior Marketing Director.

Job Responsibilities:

• Create and manage B2B marketing campaigns and lead generation activities targeted to key audiences, including inbound marketing campaigns, nurture campaigns, digital advertising and social media, content strategy and direct marketing
• Manage all aspects of creative, production and implementation of compelling marketing strategies and brand messaging for the Apartments.com network
• Develop compelling content, tools, insights and key account support to support sales team in business development efforts
• Lead development and activation of new product marketing launch plans to drive maximum customer adoption
• Lead development of Go-To-Market strategies to ensure proper communication with all staff involved regarding project goals, responsibilities and shifting priorities
• Create, track and manage marketing budget for projects and campaigns
• Create thought-leadership material for B2B website, newsletter, blog, social media and other channels
• Supervise one marketing coordinator who will support project and campaign management and execution

Requirements:

• Bachelor's Degree in Marketing or related business field; MBA preferred
• 6+ years of experience in marketing leadership role, with notable B2B and campaign experience
• Experience supporting a national sales force
• Excellent written and verbal communication skills
• Proven experience in delivering best in class sales support programs with quantifiable results

Key Competencies:

• Exceptional business acumen
• Experience with digital marketing and automation platforms
• Ability to thrive in fast-paced environments with short lead times
• Ability to remain nimble and quickly shift project priorities as business needs fluctuate

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing