The VF success formula: Blending the art and science of apparel Our strategy begins with a passion for our products and a deep understanding of our consumers. We call it the Art and Science of apparel. Our rigorous methodology combines data-driven insights, expert execution and some of the most creative minds in the industry. The result is new products that strengthen the bond between consumers and our brands. Fast and flexible, we are able to leverage our highly diversified global supply chain as we continuously expand our reach around the world. Today, VF is a $7 billion-plus apparel powerhouse, with an incredibly diverse, international portfolio of brands and products that reach consumers wherever they choose to shop. With our expertise in both the art and science of apparel, we have built a sustainable base for continued long-term success.
We will grow by building leading lifestyle brands that excite consumers around the world. Ours is a perpetually driven culture, focused on constant innovation. Using deep research and insights, we combine the art and science of apparel to create products that excite consumers and brands that inspire loyalty. We responsibly manage the industry's most efficient and complex supply chain, which spans multiple geographies, product categories and distribution channels. Our goal is to continuously exceed the expectations of our consumers, customers, shareholders and business partners. We help our retail partners win with consistently solid execution and outstanding service. And we continually find ways to improve our performance and generate bottom line results. Our people are the source of our success. VF associates share a deep commitment to diversity - in people and ideas. We conduct business with the highest levels of honesty and integrity and we foster a positive working environment based on creativity, collaboration and congeniality. These are the things that make us great. These are the things that make us VF.