Senior Marketing Manager, Microbiology
Durham, NC 
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Job Description
Senior Marketing Manager, Microbiology (56752)



World leader in the field of in vitro diagnostics for over 55 years, bioMerieux conceives, develops, produces and markets diagnostics solutions (systems, reagents, software and services) intended for clinical and industrial applications, which determine the origin of a disease or a contamination to improve the health of patients and insure consumer safety.

bioMerieux is present in 43 countries and servces more than 160 countries with the support of a large network of distributors. Its corporate headquarters are located in Marcy l'Etoile, near Lyon, in France.

Joining bioMerieux, is choosing to join an innovative company with a long term vision, committed to the service of public health and carried out with a humanistic corporate culture.

We look for candidates whose motivation is to invest in themselves, in the projects of the future, and to participate in a collective adventure led by a pioneering spirit.

We have the commitment to offer our collaborators a working environment which encourages team spirit, with priority given to training and development with international career opportunities.

Our Group offers numerous possibilities: so come and join the 11,200 bioMerieux employees who have already identified with these values!


Objective:

The marketing manager is responsible for creating andimplementing marketing strategies in support of operational businessobjectives. Collaborates with our marketing, product, and sales teams togenerate product/service demand, build brand equity and retain existingcustomers. Develops annualized marketing plans and associated budgets forassigned solutions portfolio that align with business objectives.


Main Accountabilities:
  • Supports development of clear branding andrelated strategic and tactical campaigns/messaging (i.e. ads - brandpositioning/calls to action)
  • Develops marketing programs and integratedmarketing communications that incorporate service positioning for one clear andconcise message that differentiates services to target markets in a unique andmeaningful way. Communications may include service messaging, promotionalprograms, advertising programs, sales collateral and other appropriate mediums.
  • Creates sales opportunities (leads) to driverevenue
  • Conducts analysis of assigned market sectors,key competitors and client targets
  • Collaborate with sales team to develop highlycustomized support strategies
  • Support development of sales team collateral andmarketing materials, including thoughtleadership material/publications
  • Develop educational campaigns in front ofidentified sales opportunities that help flatten common objections from thechannel segment before they are elevated during the proposal or bid stage
  • Develop sales support materials to addressnuances that surface in the sales process to ensure both timely and thoroughresponse to concerns or opportunities
  • Develop 5 year plan and budget
  • Develops relationships with key opinion leaders
  • Responsible for pricing strategy (including GPO)
  • Understand regulatory and legal aspects ofproduct promotion
  • Assist in the RFP process
  • Launch new products


Qualifications
Qualifications
  • Bachelor's degree required; science, business,or medical device background preferred
  • MBA highly preferred
  • 5 years in product management, marketing,and/or lap operations or equivalent combination
  • Demonstrated ability to develop and implementintegrated strategic marketing plans that integrate the following elements ofthe marketing mix: promotional tactics, sales collateral, direct mail, web-basedmarketing, trade shows, advertising, and market research analysis
  • Passionate, high energy and result oriented withcreative and analytical mind
  • Demonstrated initiative and strategic thinking
  • Proven project and budget management skills
  • Demonstrated negotiation skills
  • Strong analytical skills
  • Ability to work well under pressure
  • Ability to effectively prioritize and managemultiple tasks
  • Business acumen along with demonstrated workethic, integrity, and professional conduct and appearance
  • Skilled in Word, Excel, and PowerPoint withproficiency with the internet
  • Team player attitude: ability to collaboratewith other team members
  • Valid driver's license required
  • Travel will be required (Domestic,25%)

 

Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Work Hours (i.e. shift)
Day Job
Required Education
Bachelor's Degree
Required Experience
Open
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